In 2012, China's Internet development of 10 major trends

In 2012, the construction of Chinese network process is much more than on the Internet. Network has infiltrated all aspects of socialcar dvr life, intelligent, mobile Internet, data ... ... An information power is on the rise, a digital era ahead.

At year's end, progress of our card this year, is to grasp the pulse of the development of the Internet; we count this highlight of the year was to stand higher and see farther. The people's daily "new media" and people's network Research Institute jointly issued "2012 top ten trends in Internet development in China", further, in view of the past, with a view to the future.

Editor's note

01

Construction of Internet

The first planning

As "one of the greatest inventions of the 20th century humans", "critical infrastructure of the information society", the Internet industry in China this year with the first five-year plan. In May 2012, the Ministry of industry and information technology issued the Internet industry "Twelve-Five" development plan. The plan has clear "on the economic and social contribution to sustained improvements in" the seven development goals, such as, networking, marketing, technical, environmental and other aspects of industrial upgrade, to better serve the economic development and people's livelihood. Planning under listed innovation application system, and service two of fusion, and construction "broadband China", and advance overall layout, and breakthrough key technology, and strengthened top layer design, and perfect regulatory system, and sound system means, and strengthened system construction, nine large task, and will through promote perfect Internet development of tax financial and intellectual property policy, and cultivation and support Internet SMEs growth, and strengthened Internet professional talent system construction, eight large measures to guarantees task of completed and target of achieved.

State of the Internet as a new economic foundation for the development of awareness of the importance of the environment has never been so clear. We havevehicle dvr reason to look forward to a wide coverage, high-growth, innovation, the environment of China's Internet world.

02

News Web site listing

Media reform

At the start of 2012, nearly 50 mainstream media sites joined the tide of restructuring. People's daily online first mover, was successfully landed on April 27, the Shanghai Stock Exchange, creating two of China's capital market first: first in the domestic a-share listing of news Web sites, first in the domestic a-share stock media enterprises.

Early in 2009, people's daily online, such as Xinhua, CCTV 10 key news websites are classified as enterprise reform in pilot units. 17 plenary, support the establishment of a modern enterprise system in State-owned cultural enterprises after the capital market financing, bestv, the Earth media, Phoenix, the Yangtze River in Jiangsu and Zhejiang reported in the media in the media and a number of listed cultural enterprises. Now the website listed, further promote the reform of the media. In the 18 delegates, 2 representatives from the media for the first time, also reflects the development of networked media attention and support.

According to an analysis, people's daily online success of leading the influx of mainstream media websites listed. Listed by market competition, commercialization, diversified development, in 2013, we expect to see more dynamic new media "national team".

03

Mobile Internet

In outbreak

In 2012, almost all Microsoft and Apple products; Facebook, Yahoo, Microsoft and Google have been war of mobile Internet. In 2012, the phone beyond desktop computers for the first time, becoming the first big Internet terminal. Facing the nearly 400 million Chinese Internet users, nearly 2000 smart phone mobile phone and hundreds of tablets, many Internet companies last year "in" into the mobile Internet, not in this year "out".

Baidu, 360, Grand, Tencent, SINA and NetEase, renren to represent Internet companies competing with an on the mobile side, intelligent Terminal, open cloud platform, browser, mobile applications, mobile mapping, two-dimensional code ... ... From hardware to software, are all involved in.

With the popularity of smartphones, mobile Internet is full with numbers only, positioned to man's natural advantage, guiding the individualized development of one-to-one precision marketing, led us into the era of personalized business.

The movement of people, decided the Internet using terminal mobility. E era, our lives in addition to clothing, food, housing, transportation, do you also want to add mobile access to the Internet?

04

Broadband China

Let fly speed

In the rapid development of science and technology, speed is not keeping pace with, according to Akamai company data show that last year the average speed 1.4Mbps, lag behind the global average of 2.7Mbps. 2012, for upgrade user speed, accelerated my broadband development, Ministry focus implementation has broadband universal speed engineering, and and development and Reform Commission, sector joint research "broadband China" strategy, recently also introduced has broadband rate test method · fixed broadband access under and broadband rate test method · user Internet experience under, to specification broadband market acts, to broadband rate a more just of evaluation standard.

At the same time, 4G networks has to accelerate in China. This year, the International Telecommunication Union (ITU) hosted the "2012 the world telecommunications exhibition" period, our Government has formally announced for the first time 2.6GHz TDD spectrum planning, accelerated the process of domestic 4G commercial. Became the first open to the public 4G network in Hangzhou City. On December 18, China Mobile TD-LTE network business was launched in Hong Kong, and 4G signal with the Shenzhen Exchange ... ... View, download songs, watch the video without a second dream jams will soon be realized.

05

Large data

Added value

Data from the virtual network of rapid development and quick networking in the real world. As the cloud coming of age, the rapid development of the mobile Internet, Internet of things, the rise of social networking, intelligent networking device's explosive growth, age of data-aware, has never been strong like 2012. Large data technology so quickly from the huge amounts of data possible to extract valuable information, data-driven decision-making, has become something of a cult and new ideas.

Information and communications technology companies, particularly the large Internet companies have started large data storage, processing and application of strategic layout. Baidu, Tencent and Taobao, China Mobile have been building their own data center project, technical achievement, as measured by volume and data processing. According to the domestic producers, China's large potential market size in the future is expected to be nearly 2 trillion.

Data originating from the Internet, digital development is inevitable, it is mining data, information, knowledge and wisdom, is humanistic, social, information fusion, and many other sciences supports fine management, accurate service, sophisticated discovery; more human understanding of themselves, the transformation of the world have a new powerful tool.

06

Online breaking trillions

Intense competition

November 11 "Singles Day" hit the weekend, detonated the electric industry "in 2012 the last price war". Tin cat, SUNY purchase, trade quicker Inc Monrovia network, excellent shopping network shop, Beijing East, 1th, GOME and other leading shopping spree. "Double 11" day, PayPal has more than 100 million volumes, up to 19.1 billion yuan in turnover.

Controversy is one theme runs through 2012, the Internet. And needless to say battle of Beijing East, GOME and suning, Taobao Mall official earlier this year changed its name to "cat", wishes to build a B2C (business to customer), the ultimate landmark. In October, Tencent announced its shangyixun network for 1 billion dollars heavily in killed in Chongqing and Chengdu, to overtake Jingdong Mall. Shop 1th go by Wal-Mart holdings, both sides depth integration. NetEase is also launching a health food and nutrition network marketing platform. In 2012, Taobao and cat's turnover exceeded 1 trillion yuan, equivalent to 5.4% in 2011 of the country's total retail sales of social consumer goods.

Commercial rivalries and "losing" promotions, who will have the last laugh? The next battleground is mobile Internet? We wait and see.

07

Video websites

See future in mobile

In 2012, Chinese Internet users watching video over 95%, surge in users of mobile video, video to become China's first major application of the Internet. Once-intense competition video sites see reason, from competing for channel to create products, seeking differentiated development through the purchase, homemade content. These, particularly during the Olympic Games in London.

This year, all the major video sites invariably chose cooperation strategy. Youku and Tudou combined accounted for the largest share of the market, aiqi arts, Tencent and Sohu video videos together to form a "video content cooperation organization" PPTV CIBN together, music and gaming brands benefit network, Jingdong Mall reached a strategic cooperation, 56 network and all networks on the PC side, and move-end depth integration. At the same time, layouts move Terminal become the consensus of all the video sites. At present, about 60% mobile data traffic due to mobile video.

Although who controls is unknown, but now that competition brings us much more, better, newer sources, a more liberal view, a more personalized user experience, let the storms more violent!

08

Microblog micro-lead

Social media is booming

In 2012, there are how many people use social networking? The answer is more than 400 million, nearly one-third of global social network users.

Microblogging by 2012, the n platform and already has more than 300 million users. Chief tweets more than 60,000, the traditional media, "bow down", even the State Department Communique also landed, people's daily microblog was awarded the CCTV law channel "annual tribute to special media" award. During the 18 large, microblogging an important tool of party representatives and friends Exchange. Microblogging hundreds of foreign government agencies in China. Microblogging might bring benefits to the enterprise, it is immeasurable. Microblogging has become China's most important social media.

Is notable, has over 80% users this year by moving the end landing access. In fact, the mobile social networking applications are entered in our field of vision in all its forms, and on the phone. Smart Terminal features seems to have provided social more than wired Internet for mobile social play. Last year the birth of micro-letter, for example, second kill message or QQ, in March this year users exceeded 100 million, less than six months after, the user further 100 million.

09

Search for industry self-regulation

Innovation and development

First world third Google, Baidu, sogou, markets were and qihoo 360 to change patterns, a search engine war, raised the technical level, the industry agreement, discussions of issues such as user privacy. On November 1, 2012, under the Organization of the China Internet Association, Baidu, sogou, qihoo 360, Tencent, NetEase, Sina, instant search and other 12 companies signed a self-discipline Convention of the Internet search engine service, commitment to voluntarily comply with the spirit of the Internet, to comply with international trade practices, including the robots Protocol, fair competition, protect the interests of consumers, and so on.

Gentlemen's tapered smoke, highlights the innovations is the hard truth. Companies such as Baidu, Sina, Dell and Apple cooperation, punches in mobile terminal and adjust the mobile search and sorting algorithms. Instantly searches focus on authority, in cooperation with the State food and drug administration "drug safety, immediate query" online.vehicle dvr Sogou search launches first domestic knowledge base search engine "knowledge cube", presents rich and accurate search results to users......

Looking forward to search engine services business to the end of the Convention, through continuous innovation will give users more Gospel.

10

Mobile payment times

Birth of banking innovation

This year, lowered Bank online banking fees and price wars. Fierce competition resulted in a large volume of new business, such as China Construction Bank "accounts to pay", agricultural Bank of China's B2C payment platform across rows, and so on. In addition, the networked small innovations and development of micro-credit, as well as a great number of SMEs bring the Gospel.

At the same time, mobile payments coming of the time also. China Unicom jointly of China Merchants Bank, has launched the first mobile payment products; China UnionPay in cooperation with UC, based on UC browser UnionPay mobile payment solution; demand China postal savings bank for rural users, launch of rural mobile payments business "sinks"; China Mobile announced that it will cooperate with the China UnionPay, next year to launch NFC (short-range wireless communication) mobile payment services. Recently, the technical standards for mobile payments issued by the Central Bank of China finance series, covering applied basic payment, security, equipment, applications, Network General five class 35 standard, mobile payment standardization development track.

As consumers, both of silver NET competition, or payment of innovation, we are pleased to see him succeed.

Release notes

"2012 top ten trends in Internet development in China" contest launched on December 11, the people's daily "new media" Edition, based on observation of the field of 2012 China Internet Research Institute of people's daily online, first prune out 13 as a candidate. Subsequently, invites members of the authority of the party and Government agencies, industry, academia, as evaluation experts participate in the selection, voting. December 19 to vote at the end of feedback received a total of 18 experts and poll results. The people's daily "new media", people's daily online Institute sorted according to the number of votescar dvr a candidate event level, filter out the most representative of the 2012 top ten trends on the development of the Internet in China.

"Ten trends in Internet development in China" by the people's daily, "new media", people's daily online Research Institute jointly issued, was the second time this year. Area of selection for the year in China the Internet influential, wealthy prospective significant events, phenomena and trends. Each year publish the results by the end.

Restart Ali "Ali Mama" area of platforms other than the sword

Advertising is becoming the platform of mobile dvr another important nuggets points.

Recently, the company announced that will be enabled again in 2013, "Ali Mama" brand and domain names, the new Union platform open to all advertisers to target the whole network will be upgraded.

This is Ali, mother and Taobao merged after 4 years, Ali, her mother as a stand-alone brand to restart. Analysis of the industry, the future, Ali mother's tentacles extend further outside the industry, facing China's Internet advertising industry as a whole, further enhancing their "gold".

According to the data published by the company, in 2012, the Taobao Union partner Commission sharing amount exceeded 3 billion yuan,car dvr compared to last year has 1 time. Among them, the individual webmasters get the most into, 31%, close to 1 billion dollars. Followed by the mushroom Street, beautiful said sharing shopping guide Web site, 21% percentage. Entrance-media, vertical sites, portal, video, third-party agents than, 19%, and 12% respectively. In addition, wireless revenue is quite impressive. In 2012, the Taobao wireless business of the League divided into up to 100 million Yuan, beautiful, fruit, mushroom Street library, said that shopping APP operators into the pockets of nearly 50 million Yuan.

Ali, her mother revealed that its PV a day covering nearly 4.5 billion, has more than 50duowanming active partner sites and partners, upgraded Ali Mama platform covering millions of Taobao sellers and including Amazon, dangdang, 1th, dozens of independent B2C shopping website, shop, 300 million promotion of commodities.

In 2007, Alipay, "Ali Mama" online, set up a network-wide advertising trading platform, supports a variety of payment models. However, in 2008, "Ali Mama" merged with Taobao, focus on the development of Taobao business-dominated Union advertising, helped the majority of businesses advertising in small and medium Web sites and media partners.

The mountains again, Ali mother platform in Alibaba group managementvehicle dvr structure will be still attached to the Amoy business group, Union became Ali Taobao mother platform one of the business module.

This platform will be leading three business lines: Taobao off, TANX platform, a new mobile advertising Alliance. This indicates official Taobao outside the system and Baidu Union Ali mother in direct competition. At present, the domestic mainstream Alliance platform, including Baidu, Google (microblogging), Yahoo, Taobao, Sina, Baidu Union has been in the leading position. In 2012, the share of Baidu Union is expected to exceed 2 billion yuan.

In response, Ali Mama Wang Hua, head in the daily economic news reporter, said, "Judging from the external cooperation of advertisers, we do not have specific tendencies or other industry. In fact, brand advertisers have begun to access our platform this year, next year may reach 10% and even a little more. With traditional ad networks, we have differences, so there is no direct competition. ”

Beautiful speaking, mushroom street social sharing site, Taobao, Alibaba, the Union benefits have been sufficient to support the company's operations. Their attempt is obvious, audience data and advertising resources with hands, eating cakes of Internet advertising.

Analysts believe that Ali Mama webmasters is not lack of flow, nor lack of advertisers, will challenge Baidu Union status. But Baidu mobile dvr advertisers still focused on education, health care, real estate and other industries, is just one small piece, Ali, her mother still does not pose a threat to Baidu.