Restart Ali "Ali Mama" area of platforms other than the sword

Advertising is becoming the platform of mobile dvr another important nuggets points.

Recently, the company announced that will be enabled again in 2013, "Ali Mama" brand and domain names, the new Union platform open to all advertisers to target the whole network will be upgraded.

This is Ali, mother and Taobao merged after 4 years, Ali, her mother as a stand-alone brand to restart. Analysis of the industry, the future, Ali mother's tentacles extend further outside the industry, facing China's Internet advertising industry as a whole, further enhancing their "gold".

According to the data published by the company, in 2012, the Taobao Union partner Commission sharing amount exceeded 3 billion yuan,car dvr compared to last year has 1 time. Among them, the individual webmasters get the most into, 31%, close to 1 billion dollars. Followed by the mushroom Street, beautiful said sharing shopping guide Web site, 21% percentage. Entrance-media, vertical sites, portal, video, third-party agents than, 19%, and 12% respectively. In addition, wireless revenue is quite impressive. In 2012, the Taobao wireless business of the League divided into up to 100 million Yuan, beautiful, fruit, mushroom Street library, said that shopping APP operators into the pockets of nearly 50 million Yuan.

Ali, her mother revealed that its PV a day covering nearly 4.5 billion, has more than 50duowanming active partner sites and partners, upgraded Ali Mama platform covering millions of Taobao sellers and including Amazon, dangdang, 1th, dozens of independent B2C shopping website, shop, 300 million promotion of commodities.

In 2007, Alipay, "Ali Mama" online, set up a network-wide advertising trading platform, supports a variety of payment models. However, in 2008, "Ali Mama" merged with Taobao, focus on the development of Taobao business-dominated Union advertising, helped the majority of businesses advertising in small and medium Web sites and media partners.

The mountains again, Ali mother platform in Alibaba group managementvehicle dvr structure will be still attached to the Amoy business group, Union became Ali Taobao mother platform one of the business module.

This platform will be leading three business lines: Taobao off, TANX platform, a new mobile advertising Alliance. This indicates official Taobao outside the system and Baidu Union Ali mother in direct competition. At present, the domestic mainstream Alliance platform, including Baidu, Google (microblogging), Yahoo, Taobao, Sina, Baidu Union has been in the leading position. In 2012, the share of Baidu Union is expected to exceed 2 billion yuan.

In response, Ali Mama Wang Hua, head in the daily economic news reporter, said, "Judging from the external cooperation of advertisers, we do not have specific tendencies or other industry. In fact, brand advertisers have begun to access our platform this year, next year may reach 10% and even a little more. With traditional ad networks, we have differences, so there is no direct competition. ”

Beautiful speaking, mushroom street social sharing site, Taobao, Alibaba, the Union benefits have been sufficient to support the company's operations. Their attempt is obvious, audience data and advertising resources with hands, eating cakes of Internet advertising.

Analysts believe that Ali Mama webmasters is not lack of flow, nor lack of advertisers, will challenge Baidu Union status. But Baidu mobile dvr advertisers still focused on education, health care, real estate and other industries, is just one small piece, Ali, her mother still does not pose a threat to Baidu.